Buying home supplies in a nearby grocery store can quickly turn into a very tedious, annoying or even unpleasant task, depending on how your day is going, who’s your company, who is waiting for you outside or at home, is your patience on par with the cue at the cash register, and many other circumstances. All this makes online shopping a great convenience. To remind consumers of the opportunity for stress-free shopping at the Maxi Online store, McCann Belgrade has created a series of entertaining skits.
“What’s in common to all the benefits of Maxi online shopping is – stress-free shopping. Through showing different situations in which common shopping could go awry, we wanted to highlight the benefits of buying in the privacy of your home, but also to draw the attention of the public to the service that is available to them and which could save significant amount of their time and their nerves”, said Sara Vermezovic, digital specialist at McCann Belgrade.
“Maxi launched an online store last year, which offers a one-stop-shop for fast and easy shopping of all that is usually bought at a supermarket, with delivery to the doorstep. This is a platform whose looks and contents are adapted to the needs of modern consumers of all generations and is available to all users in the area of Belgrade,” said Nikola Zečević, Digital & Loyalty Manager at Delhaize Serbia.
Strategic planner: Katarina Pribićević
Digital Creative Team: Luka Ličina, Vladimir Kondžulović, Zdravko Kevrešan, Tea Terzić
Digital Creative Director: Vladimir Ćosić
Account: Aleksandra Bradić, Sara Vermezović, Slavko Marković
AV producer: Nebojša Ereš
Production house: Revolve
