Mastercard has removed its name from its iconic circles logo for the first time since its creation in 1968.
Mastercard’s logo with red and yellow circles is undoubtedly one of the most iconic images in the world, and the company is confident they can stand alone without the wordmark across all digital and physical communications, including sponsorship properties and retail locations.
The brand said in a statement that the ‘flexible, modern design’ is in line with achieving digital simplicity, and will enable it better effectiveness across digital media.
Raja Rajamannar, chief marketing and communication officer at Mastercard, noted that “more than 80% of people” recognize the symbol without the brand name, according to its research. “Reinvention in the digital age calls for modern simplicity,” Rajamannar said, adding the company “felt ready to take this next step in our brand evolution”.
Mastercard made the announcement at the Consumer Electronics Show (CES) in Las Vegas.
