The rebranding of Freepik into Magnific was not presented as a standard identity change, but as an attempt to position a new logic for the creative industry, one in which AI is no longer an additional tool, but the infrastructure on which the entire production process is built.
The company announced that it now operates under the name Magnific, with $230 million in annual recurring revenue and more than 290 enterprise teams already using the platform for professional creative workflows. Among its users are Guess, DAMM, R/GA, Alain Afflelou, and BBC.
The shift comes at a moment when AI platforms are trying to move beyond the experimentation phase and become operating systems for everyday creative work. Instead of relying on individual generative tools, the market is increasingly moving toward integrated platforms that combine image generation, video, audio, collaboration, and production workflows in one place.
The company also sees additional validation of its position in the fact that investment firm Andreessen Horowitz (a16z) previously ranked Freepik among the leading generative AI web companies.
CEO Joaquín Cuenca Abela explains the shift through the concept he calls the “no-collar economy.”
“The industrial revolution created the blue-collar economy. The digital revolution created the white-collar economy. Creatives and people with ideas are about to become more powerful than anyone expected. That’s the no-collar economy, and it’s already underway.”
Behind that rhetoric, however, is a much more concrete market shift. Large brands, studios, and agencies are no longer testing AI only through isolated experiments, but are integrating it directly into production workflows, from visual development and prototyping to scaling campaign content.
The company says its Business plan, launched at the beginning of 2026, surpassed 1,000 subscriptions within its first six weeks, while the platform is currently growing by around 150 new teams per week.
At the same time, data published by Magnific points to another shift that could have an even bigger long-term impact on the industry. As many as 72 percent of new creators joining the platform identify as beginners.
That suggests AI tools are rapidly lowering the technical and financial barriers to entering creative production. Work that once required a studio, a production team, and significant budgets is increasingly becoming accessible to individuals with an idea and the right tools.
“In the future, we will make films the way we write books today. One person with a vision and the tools to execute it,” said Cuenca Abela.
The new platform now combines capabilities that were previously separate, including image generation, video production, audio tools, upscaling functions, and collaborative workspaces.
According to the company, Magnific is now used by more than one million paying subscribers, while the platform brings together more than 15 image generation models and over 12 video models. In addition, users have access to a library of more than 200 million assets, alongside a collaborative workspace used daily by tens of thousands of creators worldwide.
What this shift ultimately shows is that the AI market is increasingly trying to position itself less around the idea of replacing people, and more around the idea that creative production is becoming accessible to a far wider group of people than before.
For companies like Magnific, the question is no longer what AI can generate, but who is now getting the opportunity to participate in the creative process for the first time.
