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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Lürzer’s Archive is launching Grand Slam – the first global advertising competition that rewards creative work with prize money

Rosie Arnold of Abbott Mead Vickers BBDO to preside over the jury for Lürzer’s Grand Slam, and the entries are open

24/10/2017
in News
2 min read
Lürzer’s Archive is launching Grand Slam - the first global advertising competition that rewards creative work with prize money 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Lürzer’s Archive, daily creative resource for advertising professionals worldwide, is due to launch a new award. Does the global advertising community need yet another award? Well, maybe not. But this award is different: It is the only creative competition that rewards the best work with cash.

“Winners at the Lürzer’s Grand Slam, as the new award is called, will not be presented with some old salad bowl or an ugly trophy symbolising this or that, but real money straight away. Not months or years later, after having won three gold lions and a grand prix, while working at that top-notch agency one always wanted to be part of,” reads the statement from Lurzer’s Archive.

 

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Lürzer’s Archive is launching Grand Slam - the first global advertising competition that rewards creative work with prize money 1
Lürzer’s Archive is launching Grand Slam - the first global advertising competition that rewards creative work with prize money 2

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Real value for great ideas

Lürzer’s Grand Slam will celebrate and applaud ground-breaking ideas, as well as rewarding them with something of real value. 60 percent of all the entry fees will go directly to the winners. And there will not be a gala, not even a red carpet or fireworks. “We think it is only fair to use real value to reward the creators of ideas that push the industry forward, whether the creators come from agencies, clients or production companies”, says Christian Lürzer, CEO of Lürzer’s Archive.

Lürzer’s Grand Slam is absolutely transparent about the earnings from submissions and will make them public in real time. Silver winners will receive two times higher prize money than bronze winners, while gold winners will receive three times higher prize money than silver winners. Plus, all the entrants who submit work to Lürzer’s Grand Slam will get a free Lürzer’s Archive subscription for one year.

Rosie Arnold (AMV BBDO) is president of the jury

Lürzer’s Archive pokreće Grand Slam – prvo globalno natjecanje u kreativnom oglašavanju koje najbolje radove nagrađuje novcem 2

The first test on how the creative community would react to the simple idea of an award that rewards its winners with prize money, was the call for the jury. CEO Christian Lürzer and his team asked some of the most admired and highly decorated creatives worldwide to be part of the first Lürzer’s Grand Slam jury. Rosie Arnold of Abbott Mead Vickers BBDO liked the idea so much, she even agreed to be the president of the first jury. Within a few hours the people at Lürzer’s Archive were able to put together an international top-class jury, whose names will be announced within the coming weeks.

Simplicity first is the overall claim of Lürzer’s Grand Slam. Agencies can enter their work in five categories: film, print & outdoor, digital, direct and sound. To enter the competition the submissions must have been aired anytime between 1st January 2016 and 15th October 2017. The entry fee is in the low budget-class and starts at € 340 per entry.

Lürzer’s Grand Slam is now open for entries: www.luerzersgrandslam.com

Tags: AwardsCompetitionLürzer's Archive
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