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  • News
    Goodvertising-naslovnica

    Announcing the 10 winners of the Goodvertising Awards 2020 – recognising the greatest and most impactful campaigns

    white-squa-naslovnica

    WHITE SQUARE ADVERTISING FESTIVAL. IT’S TIME!

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    Influencing the influencers

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    revolver-naslovnica

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  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

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    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

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LLYC’s campaign on loneliness takes the Grand Prix at the 2020 IPRA Golden World Awards, while Apriori World makes a Global Contribution

International PR Association IPRA has announced this year's winners of awards for excellence and reducing inequalities

07/09/2020
in Featured, News
2 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The Grand Prix 2020 in the IPRA Golden World Awards for Excellence (GWA), the world’s most prestigious PR awards scheme, is The Last Older Person to Die in Loneliness, created by Spanish agency LLYC on behalf of their client The BBK Foundation. The campaign was a perfect example of an unconventional communication strategy designed to start a conversation on a taboo topic – that of loneliness amongst the elderly. A most realistic sculpture was used to graphically demonstrate the message.

Loneliness

The Global Contribution Award is given for PR with an objective of meeting one of the UN’s Sustainable Development Goals. The 2020 winner is Soaps With Dots from Croatian agency Apriori World for their client The Zagreb Association for the Blind. Apriori World agency, headed by Mr. Danijel Koletić, has been working pro bono for six years for the Association of the Blind Zagreb, and Soaps with dots are produced by the company Sfera Visia, which specializes in social entrepreneurship. Soap with Dots provided a simple solution to an old problem. The revenue-boosting communication strategy for this social project involving the production of soap with Braille dots, encouraged the public to give this soap as a gift. The project meets the UN’s sustainable development goal 10: reduced inequalities.

Soap with Dots

“This year’s Grand Prix was so very well deserved tackling, as it did, an important and but oft forgotten issue in a highly engaging and creative way,” comments Svetlana Stavreva, IPRA’s President and chairman of the jury: “And I felt the Global Contribution Award 2020 went to a touching and imaginative campaign that was indeed all about reducing inequalities.”

Tags: Apriori WorldIPRA Golden World Awards for Excellence (GWA)LLYC
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