When we think of our health, we actually think of those we love the most. This is precisely the insight underlying the new campaign for UNIQA insurance. The campaign was designed by ZOO agency to promote a wide range of products related to health insurance.
TV spot follows the relationship between a young girl and her dad. The girl, inspired by a desire for her dad to be healthier, turns into a true little coach, determined to get her dad into shape.
“When designing the campaign, it was necessary to dive deeply into the thinking of the target group, to discover what it is that can motivate the population we are addressing to think about their own health, and thus health insurance,” reads the statement from the agency.
ZOO agency has successfully overcome this challenge through the concept of “Little Loach”, which except from a TV spot, also came to life through educational YouTube videos, billboards, city-lights, print and many digital formats.
https://www.youtube.com/watch?v=SsAw-eW7slk
The campaign “Little Coach” was designed as part of an international communication platform Think UNIQA, and is the first one that is designed and produced outside of Austria, the home country of UNIQA insurance. The trust shown to ZOO agency is a sign that even in Croatia campaigns can be created and produced for international clients, with great creative and production value.
Spot Little Coach was directed by Bruno Anković, and the campaign was created by the team of the ZOO agency: Marin Ostojic, Daniel Mahović, Sandra Lavric, Nikolina Steković, Matea Maršić and Igor Mesarić, with the support of the Department of Marketing and Corporate Communications at UNIQA insurance, led by director Dragica Marjanović-Prce.
