“Tele2 is the only network in Croatia that provides its users with a truly unlimited internet on mobile – the internet so infinite that it can even reveal the infinite beauty of Croatia,” Imago Ogilvy said in the press release for the new campaign, and it was exactly this idea that gave the foundation for their new campaign.
The campaign enables users from every corner of Croatia to post videos of undiscovered beauties of their place, village, valley, river, sea or mountain, and become promoters of their region on the site beskonacnolijepa.hr. The author of the best video of the day will get free unlimited internet for a year, and the author of the best video of the entire campaign will win unlimited Internet forever.
“Providing people the opportunity to use your product or service to experience something good, to do something good, or to feel special is a much better way to consumer awareness than bragging. This campaign is one of those examples, where we connect people around something nice, something they care about. Fortunately, Croatia is full of hidden beauties. That’s why we decided to tell this story of infinite internet through the infinite beauty of Croatia, and it was really nice to work on this campaign with Ivana Mlinarić and Iva Pemper, in our small but fearless team,” explained Igor Mladinović, the chief creative director at the agency Imago Ogilvy.
“The Internet is today an integral part of most people’s lives, communication takes place on various platforms from social networks to apps, and this process will further intensify in the years to come. Tele2 with our unlimited offer is the only one on the market that offers users the true freedom of communication. This campaign allows them to infinitely discover the beauty of our country, share their videos, and win the great prizes wherever they are,” said Sonja Miočić, communications director at Tele2 Croatia.
Finally, we would advise you too to step off the beaten tourist paths if you are in Croatia this year, take out your phone and shoot at least one of the endlessly beautiful scenes of Croatia.
