Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Italian phytocosmetics brand L’Erbolario has selected the Innovo DDB agency for the task of strengthening brand image and development of communication strategy for the Croatian market.
L’Erbolario, primarily represented in the pharmacy channel in Croatia thanks to the exclusive supplier Medika d.o.o, is a family business that has been run by the Bergamaschi family for two generations now.
The family started the business out of their love for plants and nature conservation, in a small herbal drugstore in Lodi, northern Italy.
Through 40 years of work, they achieved the status of a world-renowned brand that produces facial, hair, skin and scent products.
“The task the client has placed before us, which we accepted wholeheartedly, is to strengthen the position of the brand in Croatia through various channels and campaigns, as well as to build consumer awareness of L’Erbolari as the ‘top of mind’ brand in natural cosmetics,” said Domagoj Lakoš, Director of Innovo DDB.