Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Winners of the Effie Awards Serbia were announced last night at the Radisson Blu Old Mill Hotel in Belgrade, in front of 150 invitees from the world of marketing. One Gold Effie, two silver and seven bronze trophies were awarded to the most successful campaigns carried out during the period from 1 January 2017 to 31 December 2017.
For the first time in Serbia, a Gold Effie was awarded, and the agency that will forever have the bragging right of being the first is the Be NEO campaign by Leo Burnett / Publicis One for Vip Mobile in the Internet and Telecoms competition category. Silver Effie in the category Finance and Payments Cards was won by the Erste Housing Loan Campaign, by the Executive Group agency for Erste Bank. Second Silver Effie went to Leo Burnett / Publicis One for Vip NEO campaign, created for Vip Mobile in the category Launch of New Local Products or Services.
A total of seven campaigns won Bronze Effies: Crno je Zaječarsko by Ovation BBDO for Heineken Serbia in the Alcoholic Beverages (Beer and Wine) category; Serbia is the neXt Inspiration by McCann Belgrade for The Coca Cola Company in the Non-Alcoholic Beverages category. Bronze in the same category also went to My Little Cow Triangle Yoghurt by Leo Burnett/Publicis One and Communis for Imlek. In the category Finances and Payment Cards two Bronze Effies were awarded to campaigns: Pre-approval for Quicker Moving In by Ovation BBDO for Unicredit Bank and campaign Intermezzo Cash Credit– 7 Years by Leo Burnett/Publicis One for Banca Intesa. Campaign New Plazma Experience won the Bronze Effie in the category Launch of New Local Products or Services, while Vip Tongue Twisters by Leo Burnett/Publicis One for Vip Mobile won this award in the Internet and Telcoms category.
“I congratulate the winners of the Effie awards, but I also congratulate all those who have competed. To write a quality work for Effie is not an easy task, because it requires knowledge, time and, of course, the right content. The second year of Effie in Serbia – from our perspective as organizers and license holders – proved that the success of the first year was not accidental, but we also have reason to believe that this Festival will be more successful and better every year. The industry has recognized the importance of Effie for the development of the local market, and that was our goal, so I am particularly pleased that this event all eagerly await and support,” said Jelena Ivanovic, Executive Director of IAA Serbia.
This year, 49 entries came for the Effie Competition, which were assessed by a total of 46 Jury members in two rounds. 18 works were shortlisted in a total of eight categories, and ten were awarded. Effie Awards were organized for the second time in Serbia by IAA Serbia, and Serbia is one of the 45 countries where this prestigious international competition is held.