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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Leo Burnett’s Be NEO is the first campaign in Serbia with a Gold Effie!

The coveted Effie Serbia awards were held last night before 150 selected invitees in the Belgrade hotel Radisson Blu Old Mill

14/06/2018
in News
2 min read
Leo Burnett’s Be NEO is the first campaign in Serbia with a Gold Effie!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Winners of the Effie Awards Serbia were announced last night at the Radisson Blu Old Mill Hotel in Belgrade, in front of 150 invitees from the world of marketing. One Gold Effie, two silver and seven bronze trophies were awarded to the most successful campaigns carried out during the period from 1 January 2017 to 31 December 2017.

For the first time in Serbia, a Gold Effie was awarded, and the agency that will forever have the bragging right of being the first is the Be NEO campaign by Leo Burnett / Publicis One for Vip Mobile in the Internet and Telecoms competition category. Silver Effie in the category Finance and Payments Cards was won by the Erste Housing Loan Campaign, by the Executive Group agency for Erste Bank. Second Silver Effie went to Leo Burnett / Publicis One for Vip NEO campaign, created for Vip Mobile in the category Launch of New Local Products or Services.

A total of seven campaigns won Bronze Effies:  Crno je Zaječarsko by Ovation BBDO for Heineken Serbia in the Alcoholic Beverages (Beer and Wine) category; Serbia is the neXt Inspiration by McCann Belgrade for The Coca Cola Company in the Non-Alcoholic Beverages category. Bronze in the same category also went to My Little Cow Triangle Yoghurt by Leo Burnett/Publicis One and Communis for Imlek. In the category Finances and Payment Cards two Bronze Effies were awarded to campaigns: Pre-approval for Quicker Moving In by Ovation BBDO for Unicredit Bank and campaign Intermezzo Cash Credit– 7 Years by Leo Burnett/Publicis One for Banca Intesa. Campaign New Plazma Experience won the Bronze Effie in the category Launch of New Local Products or Services, while Vip Tongue Twisters by Leo Burnett/Publicis One for Vip Mobile won this award in the Internet and Telcoms category.

“I congratulate the winners of the Effie awards, but I also congratulate all those who have competed. To write a quality work for Effie is not an easy task, because it requires knowledge, time and, of course, the right content. The second year of Effie in Serbia – from our perspective as organizers and license holders – proved that the success of the first year was not accidental, but we also have reason to believe that this Festival will be more successful and better every year. The industry has recognized the importance of Effie for the development of the local market, and that was our goal, so I am particularly pleased that this event all eagerly await and support,” said Jelena Ivanovic, Executive Director of IAA Serbia.

This year, 49 entries came for the Effie Competition, which were assessed by a total of 46 Jury members in two rounds. 18 works were shortlisted in a total of eight categories, and ten were awarded. Effie Awards were organized for the second time in Serbia by IAA Serbia, and Serbia is one of the 45 countries where this prestigious international competition is held.

Tags: EffieEffie SerbiaErste BankIAA SerbiaLeo BurnettPublicis One
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