Drugi jezik na kojem je dostupan ovaj članak: Bosnian
At a time when Google was still a research project at Stanford University, when the first online communities started to form (forerunners of today’s social networks), when there was no talk about virtual and augmented reality, in Boston in 1996 one of the first digital agencies in the world was founded – iProspect. Twenty years later, iProspect has grown into a leading global digital agency, with more than 3,000 employees worldwide.
In the mid 90’s digital marketing was dominated by the SEO, search engine optimization for the first search engines like Altavista. However, soon the potential of other digital channels was recognized, but the adoption of digital communication proceeded slowly. For the next ten years, digital channels were unexplored territory, and even the most innovative advertisers were slowly moving in their first “digital” steps. On the other hand, the last ten years things have changed – digital channels are no longer unknown, there are no longer debates on whether to have a website or not, and many have been advertising in digital media for years.
“Over the past 20 years we have learned, evolved and matured together with our clients and partners. In fact, iProspect played an influential role in the development of advertising products of our partners such as Google, Microsoft or Facebook, as they became more and more sophisticated. iProspect has also evolved and today offers the widest range of services and tools for digital marketing, by which we bring the business success to our clients,” said Jeremy Cornfeldt, Managing Director of iProspect for America.
iProspect is present in the region for a long time, and in 2015 they established the office in Zagreb, which is responsible for the entire Adriatic region. “Our mission is to bring the business results to our clients – and that does not mean clicks or ad views, but sales and business growth!” said Vjekoslav Srednoselec, head of the agency iProspect for Adriatic region, and continued: “We achieve this through a strategic approach, continuous learning and improvement of everything we do, with the help of exclusive, global tools we have at our disposal as part of the global iProspect network”.
Over the last twenty years (digital) marketing developed rapidly, at a pace unthinkable before, and all this was enabled by the equally rapid development of technology. While in its beginnings digital marketing was reserved for technologically savvy professionals, who would change the code of a page so the search engines would better position them, today we are aware of how all this technology is irrelevant if we don’t put people to the forefront. “Our success lies in the hands of our people. Regardless of whether we are buying ad space on search engines, communicating on Facebook, doing programmatic media buying, or making a website, marketing is a human work – we talk to people. That is why we employ talented and motivated people who understand how to make digital marketing more humane,” said Vjekoslav.
“We are building on a solid foundation of 20 years of experience and knowledge. However, the road is still ahead, and we look forward to many more years to come.”
