The educational conference PR Arena 2025, organized by the association Inntera, will be held on Thursday, June 5, 2025, starting at 9:00 AM, at the ASA Institute in Sarajevo.
This unique event once again brings together top communication experts from Bosnia and Herzegovina and the region, along with students from universities across the country, creating a space for the exchange of knowledge, ideas, and innovation.
This year’s conference program features a range of engaging lectures, panels, and discussions covering key topics in digital marketing, public relations, storytelling, the creative industries, influencer marketing, and the use of artificial intelligence in communications.
Participants will gain insights into current trends, successful campaigns, the synergy between brands and influencers, and the importance of a strategic approach to reputation building.
A special focus is given to the Student Awards competition, held as part of the conference.
Students had the opportunity to apply and submit their communication campaigns based on a provided brief by May 30. The three best projects will be awarded valuable prizes at the end of the conference:
- First prize – Paid internship (30 days) at the marketing department of Hyundai Auto BH d.o.o. and a Samsung Galaxy Tab A9+ 11” (WiFi)
- Second prize – A digital marketing course provided by IT Academy
- Third prize – A valuable gift package from Orbico d.o.o.
Danijel Koletić, President of the PR ARENA’s Organizing Committee and one of the most experienced strategic communication experts in the region—with over 35 years of advising leading companies, institutions, and media—stated ahead of the conference that through its rich and dynamic program, PR Arena reaffirms its position as the most important educational platform for students and young professionals in the fields of communications, marketing, and digital technologies.
’This conference is not only an opportunity to gain knowledge, but also a space for networking, inspiration, and the development of future leaders. I particularly want to commend the Inntera Association, which has shown exceptional professionalism, dedication, and vision as the organizer. They’ve managed to create an environment where knowledge is selflessly shared, motivation is born, and new professional friendships are formed. Their passion for empowering young people and building the communication community in Bosnia and Herzegovina is an example of responsible and strategic development of an entire profession’, Koletić said.
One of the key partners of this year’s conference is SOS Children’s Villages Bosnia and Herzegovina, which will present their “Youth Support Programs” during a dedicated session.
Malik Garibija, National Director of the organization, emphasized the importance of participation:
’Through the YEEP project, SOS Children’s Villages in BiH aim to create real opportunities for youth from alternative care and socio-economically disadvantaged backgrounds. By equipping them with knowledge, skills, and support, we help them step more confidently into the labor market. Participation in PR Arena 2025 is extremely important to us, as it offers a platform to discuss key challenges and solutions for youth employability together with other stakeholders. We believe that an empowered young person is not just a job candidate, but a future driver of societal change’, Garibija said.
PR Arena 2025 is more than just a conference – it is a space for learning, inspiration, and connecting young people with leaders in the communication industry, with a clear message: knowledge, creativity, and innovation shape the future.
