The grand LAV prize game “Živi bili, auto osvojili” (“Long Live Life – Win a Car“) has come to a successful close in Serbia, with two Peugeot 408 vehicles – this year’s grand prizes – officially handed over to their new owners. The keys were ceremoniously presented to the lucky winners, Ivan Radević from Kragujevac and Goran Poznanović from Šid, marking the symbolic conclusion of this year’s campaign.
Running from April 14 to May 25, the prize game offered consumers the chance to win a range of valuable rewards by purchasing at least three LAV or LAV Premium beer products. Prizes included BBQ sets, gift cards, beer packs, weekend rewards such as televisions and high-value cash cards, and of course, the two headline prizes: Peugeot 408 cars.
Pavel Erankevich, General Manager of Carlsberg Serbia Group, emphasized LAV’s longstanding role in everyday social gatherings, noting that this campaign was a way to give back with appreciation and gratitude.
“Behind every message we received during the prize game stands someone who trusts us, and we never take that for granted. Congratulations to Ivan and Goran, as well as all other prize winners. Thank you to everyone who made LAV part of their daily life. We will continue to care for our consumers and give back with the exceptional quality of LAV beer,” said Erankevich.
Beyond its well-known quality, LAV consistently delivers added value through engaging campaigns and activations that celebrate social moments, togetherness, and everyday victories – further underlining its commitment to consumers.
The success of the campaign and the excellent response from participants highlight how such initiatives can inspire and connect people. The brand extended its gratitude to all participants for their trust and support, expressing the hope that LAV will continue to be part of their everyday moments in the future.
