In the sea of information that can be found on various maps, usually the most important ones are missing, which are also the most difficult to plot on the map: dreams and feelings of people whose lives happen between these coordinates.
Kraš and agency Drap conducted a little research in which they asked people a simple question: What is happiness for them? The answers, of course, were not so simple. Some describe happiness in few words, and some couldn’t put their feelings even in entire passages. But one thing is certain, everyone describes happiness in a unique way.
With machine learning it has become possible to scratch beneath the surface of feelings, and make a more detailed analysis of the responses received. This method of data analysis uses algorithms that continuously learn from the data itself and thus allows computers to find hidden insights, without prior programming. The algorithm from Kraš and Drap in the numerous unique descriptions of happiness recognized key ‘happy’ words. The obtained data then gave a very interesting insight in the geographical context into the understanding of happiness by residents of certain areas.
Map of happiness reveals that in Split pleasure represents happiness, and for the citizens of Rijeka it is packaged in beautiful things. In Lika it comes with rain, in Slavonia with the sunrise, and in Medjimurje it’s hiding between the pages of good books. Dorina combined with friends is what means happiness in central Croatia, while the last true romantics live on the islands, where love is the greatest happiness.
Explore the Map of Happiness and if you find that your happiness is different than what algorithm and machine learning say, don’t worry. The important thing is that you teach them how to live.
You can find the map of happiness at: kartasrece.igraoni.ca.
