With this week’s sales catalog, which has been distributed to customers across Bosnia and Herzegovina Monday (January 28), Konzum BiH has also launched a new slogan for a whole range of products sold under their proprietary brands.
The slogan “Our Brands Save Your BAMs” (BAM is the abbreviation for official currency of Bosnia and Herzegovina) will thus tag along more than 3,500 products under the brands such as K Plus, Dax, Lumpi, Olea, Mila, Hrusty, Finesse and others. The inspiration for the new slogan was partly taken from the fact that Konzum BiH is the leader in the BiH market when it comes to weekly and daily offers.
As always, Konzum has taken into account the concept of communication that is memorable and tailored to the domestic market.
The company said that the new slogan communicates the “best price/quality ratio” which is one of the main traits of their products, adding that new items are constantly being developed in co-operation with suppliers.
According to the announcement of Konzum BiH, in the first months of this year they will add more than 100 products to the range, and one of the brands that was just launched recently is Finesse, aimed at shoppers with a sweet-tooth, as it will bring a variety of chocolates and pralines.
The new slogan was created in cooperation between Konzum BiH and agency Communis Sarajevo.
