Source: Marketing Magazin
Slovenian creative shop ArnoldVuga, that has been recently picked by retailer Mercator, became the creative agency of Croatian retailer Konzum as well. The first tv spot has been already launched.
After a successful start of collaboration with Mercator, Konzum appointment of ArnoldVuga followed a pitch process. The winning creative solution has been provided by Radovan Arnold (partner), Jure Kožuh (creative director) and Janko Hočevar, Stojan Pelko and Aleš Kočevar.
One of the most important elements of an integrated platform is definitely a bold message of the first spot. With this low-budget tv spot, Konzum announced its new beginning. It was created using already filmed sequences, and took two days of tv distribution,” the agency remarked.
With a strong message, that Konzum employees are ready to continue to work hard, the campaign delivered good results. At the time of writing, the number of views on YouTube rose to nearly half a million.
