Microsoft, one of the global technology leaders, has chosen Komunikacijski laboratorij to provide public relations services across nine key markets: Slovenia, Croatia, Serbia, Bulgaria, Estonia, Latvia, Lithuania, Ukraine, and Kazakhstan.
This collaboration includes support in strategic consulting, corporate and crisis communications, as well as relations with media and content creators. The emphasis is on leading strategic communications that support Microsoft’s position as a leader in the use of artificial intelligence in digital transformation, innovation, and responsible business.
Komunikacijski laboratorij is also responsible for communication for the Xbox brand, part of Microsoft’s gaming division.
“Managing public relations for Microsoft is a major professional recognition for us, and we are extremely pleased that Komunikacijski laboratorij has been recognized as a quality partner for managing complex communication projects in regions that demand strategic precision and a deep understanding of local specificities,” said Manuela Šola, founder and director of Komunikacijski laboratorij. “Our strength lies in our expert team and a wide network of partners and professionals throughout Europe and Central Asia, which allows us to provide communication support that is both globally aligned and locally relevant.”
“Our mission is to empower people and organizations to achieve more with the help of technology. With our new communications partner, we continue to build trust through clear and responsible communication. Together, we will strive to bring Microsoft’s innovations – especially in areas such as artificial intelligence and cybersecurity – closer in a way that is relevant to local communities and to create initiatives that deliver tangible value,” said Irena Merkaš, Head of Communications for Microsoft in the Adriatic region, Ukraine, and Central Asia.
The collaboration with Microsoft further strengthens Komunikacijski laboratorij’s position as one of the leading communication partners in the region and represents an important step forward in enhancing the agency’s international presence.
For years, Komunikacijski laboratorij has successfully worked with domestic and international clients such as Nestlé Adriatic, Procter & Gamble, Visa, Kaufland, McDonald’s, and others in the fields of corporate communications, strategic positioning, and integrated campaigns.
