Vip Mobile, Kreativni centar and Leo Burnett joined forces to create new, contemporary audio stories for kids and their parents. The idea, which was initiated by A1 Slovenia, was an inspiration to develop a project in a slightly different way in Serbian market.
Instead of telling familiar stories, the idea was to encourage the development of contemporary literature for children and to promote new authors, who in cooperation with the children, prepared 5 new stories.
Daily topics familiar to children were chosen and together the creative and children created the first audio collection of fantasy stories called Maštalice.
The little ones gave the tasks to the writers, and based on their tasks, the writers wrote stories with two ends.
While listening to the written stories, the kids helped illustrators to draw the motives from their imagination, and chose how the story will end.
www.vipmastalice.rs is a unique project in which children made stories for children, while the agency was just there to make their project come to life.
