Source: TheDrum
Kazakhstan-based travel agency Chocotravel is courting controversy after asking its female flight attendants to pose in the nude for its latest campaign, with nothing but a company scarf to protect their modesty.
Seven stewardesses were asked to bare all for the eye-catching line-up, designed to encourage (presumably male) customers to snap up tickets for the budget Eastern European Airline.
https://youtu.be/WM9_aAF75O0
A promotional video shows that the models would have little trouble gaining passengers attention for the obligatory in-flight safety briefing with nothing but a branded hat giving clue to their profession.
Many found the sexist campaign to be a turn-off however with some commenting on social media that they would be deterred from flying with the airline owing to its ‘shallow’ views.
ChocoTravel employee Nurken Rzaliyev, defended his company on Facebook, saying: “There’s definitely no sexism. Opinions were divided, but attention was made to the problem of high ticket prices.”
Not to be deterred the firm later returned to its theme with a follow-up campaign depicting nearly naked male pilots.
