After Matošić, Vukas, Šurjak, Bokšić and many others, Hajduk, and especially its fans, will get another club legend.
In honour of Hajduk, and all those who love and support this football club, Karlovačko beer, as Hajduk’s sponsor, launched a special limited edition of Bila (White) – a can of Karlovačko dressed in white colour of this iconic Split club.
Bila is the symbolic colour of the Hajduk club, because of which the team actually carries the nickname Bili, and it is believed that playing in white jerseys brings them luck.
Along with the campaign slogan I krv svoju za bilu boju (Our blood for the white), the agency Bruketa&Žinić&Grey communicated the brewery’s willingness to give up its most recognizable element – the red colour – in honour of Hajduk.
“Karlovačko Bila has proved so popular in the field that multi-month supplies were sold out in just a few days,” said Ivo Payer, Creative Director of the Campaign, who also noted that there are even cases that individual cans are sold on the black market for ten times more than in retail.
Project team:
HEINEKEN Croatia / Filip Rabuzin (Director of Marketing), Andrea Mišura Žuvela (Group brand manager), Nina Gračanin (Brand manager), Tamara Podnar (Junior brand manager)
Bruketa&Žinić&Grey / Ivo Payer, Siniša Waldinger (Creative Directors), Valentina Bugarin (Account Director), Ivan Tanić (Strategic Planning Director), Tea Silvia Vlahović (Strategic planner), Vanja Činić (Copywriter), Tanja Pružek Šimpović (Art Director), Ana Krstić (Account executive), Tomislav Šestak (Designer), Josip Buzov (Junior Strategic Planner)
