Agency McCann Beograd was declared the most successful agency in Serbia at the Festival of Integrated Communications Kaktus 2016. According to the jury, agency McCann Beograd had the highest number of points, won by its campaigns in the competition of 135 registered works.
This is the second time in a row that the agency McCann Beograd received the Agency of the Year award, and it also took awards with two projects, one in the category Mobile for their app ARt – the largest virtual exhibition of all time, and in the category Profit Integrated Campaign with their Lav Popcorn, done for Carlsberg Serbia.
“The award for the Agency of the Year at the Kaktus festival means a lot to us. We are having a wonderful closure of a quite demanding year. We are of course proud that this is the second time we are taking this recognition, and that we are continuously recognized for our work in the business and professional community,” said Olivera Perković, Managing Director of McCann Beograd, and added: “We share this honor and joy with our customers and associates. We are pleased that together we create great campaigns and great results.”
Festival Jury, consisting of eminent professionals from the creative, PR and digital agencies from Serbia and the region, selected the best campaigns in 21 categories, among 135 entries registered by 37 agencies and 40 advertisers.
McCann Beograd was this year also declared the most successful agency from Serbia at the international festival Golden Drum, while at the regional festival BalCannes, I&F McCann Group, within which McCann Beograd operates, was declared the most successful agency network with the most works on the final show.
