The regional festival of integrated communications Kaktus presents awards to agencies, companies and organisations for individual communications projects and integrated campaigns. This year’s 12th edition will take place on 4 and 5 November at Cineplexx Galerija in Belgrade, and the announcement of the finalists reveals which entries remain in contention for the awards.
The competition focuses on the communications industries of Serbia, Croatia, Slovenia, Bosnia and Herzegovina, North Macedonia and Montenegro. This year’s entries cover campaigns implemented wholly or largely between 1 August 2025 and 1 August 2026. Integrated campaigns involve the use of at least three communications channels or tools, while the individual categories cover television, radio, print, public relations, digital channels, events, design and other forms of communication.
This year’s edition brings us 75 finalist placements in the single-channel categories and 36 in the multi-channel categories, and below we present a complete overview of the finalists, including project, agency and client names from the official lists.
INDIVIDUAL ENTRIES / SINGLE-CHANNEL
TV
- The Ultimate Content Creators Shepherd / McCann Skopje / Halkbank Skopje
- Dječja posla / BBDO Zagreb / A1 Hrvatska
- We all deserve to fly our dreams / Herman & partnerji Slovenija / Zavarovalnica Triglav
- Crazy / BBDO Zagreb / Erste banka
- #BoljiOnline – Budi TU kada smo zajedno / Leo Belgrade / A1 Srbija
- Da spojimo stolove / Ovation Belgrade / Neoplanta
Radio
- Vojko Vlaga / Spellcaster UK / Draco
- Parapapapaads / Futura DDB Slovenija / McDonald’s Slovenija
- Petarde? Ne, hvala! – Pokanje je “red flag” / DROM Agency / TAM-TAM
- Baby blues / BBDO Zagreb / Libresse (Essity)
- A catalogue not for everyone / Aritmija / Plateis Guitars
- Music Embroidered in Jazzy Sounds / Effectiva Agency / Halkbank Skopje
- Moja veza / Imago Ogilvy / Hrvatski Telekom
- Basne koje čuvaju prirodu / Señor. Dobro društvo za komunikaciju d.o.o. / Udruga BIOM
BTL
- Reflustat Protest / Spellcaster UK / JGL
- The Scratching Ads / McCann Skopje / Halkbank Skopje
- Ulica pregledanih žena / Executive Group / Grand kafa – Atlantic Grupa
Public relations
- The Scratching Ads / McCann Skopje / Halkbank Skopje
- Unanswered Calls / McCann Skopje / A1 Makedonija
- Till Death Do Us Part / McCann Beograd / Autonomous Women’s Center
- Text Your Dad / Futura DDB / Onkoman
Event
- Signs of Inclusion: Money on hand! / Povem / Mastercard Slovenia
- Ramazzotti Limoncellina / New Media Team / Pernod Ricard Srbija
- Till Death Do Us Part / McCann Beograd / Autonomous Women’s Center
- CCHBC LEADERSHIP CONFERENCE 2026 / Fullhouse Ogilvy / Coca-Cola HBC
- BMW, The night of icons / Delta Auto Grupa / Delta Auto Grupa
Digital – Social media
- Kućni duhovi VS A1 optički net / Žiška / A1 Srbija
- Vojko Vlaga / Spellcaster UK / Draco
- Naučio sam baku / Ovation Belgrade / NLB Komercijalna banka
- Posljednji GUC GUC / Imago Ogilvy / Studena
- Finlandia – Čola Z / Fullhouse Ogilvy / Coca-Cola HBC
Digital – Mobile
- Navijaj uz Smoki i osvoji nagrade / New Direction / Atlantic Štark
- Putuju kući pjevajući / Imago Ogilvy / INA
- Unanswered Calls / McCann Skopje / A1 Makedonija
Digital – Video
- Finlandia – Čola Z / Fullhouse Ogilvy / Coca-Cola HBC
- Najlepše želje – Kvalitet koji vidiš, čuješ i osećaš / Ovation Belgrade / Atlantic Štark
- Ponovo miriše bijelo / Via Media BiH / DITA 1977
- Shake, shake it! / Futura DDB Slovenija / McDonald’s Slovenija
- Vojko Vlaga / Spellcaster UK / Draco
Digital – Content marketing
- Poli Eau de Camouflage / Futura DDB / Perutnina Ptuj
- Da se razumijemo / Imago Ogilvy / Hrvatski Telekom
- Vreme je za odgovore / Ovation Belgrade / Essity
- Vojko Vlaga / Spellcaster UK / Draco
- El Codigo Del Destino – A1 Telenovela / Žiška / A1 Srbija
Digital – Influencer marketing
- Nensi iz kanca / Shoppster Srbija
- Kisela bananica – Da se iskriviš od sreće / Ovation Belgrade / Atlantic Štark
- All for Pečjak burek / Futura DDB / Pekarna Pečjak
- ‘Ladimo se, ali mi smo uvek za Srbiju! / Executive Group / HEINEKEN Srbija
Digital – E-commerce
- Tražiš. Nađeš. / McCann Beograd / Shoppster Srbija
TikTok
- Nensi iz kanca / Shoppster Srbija
- A1 TikTok Live feat. Momchadija / Žiška / A1 Srbija
- Airport Ljubljana TikTok / DROM Agency / Fraport Slovenija
- Lidl Slovenija TIKTOK / DROM Agency / Lidl Slovenija
Media
- Till Death Do Us Part / McCann Beograd / Autonomous Women’s Center
- The Scratching Ads / McCann Skopje / Halkbank Skopje
- Unanswered Calls / McCann Skopje / A1 Makedonija
- Signs of Inclusion: Money on hand! / Povem / Mastercard Slovenia
- Jasna Stokić / Sivo
Outdoor
- CRAFTERapija / Right Now / Crafter
- Moj si tip / Represent Communications / Lidl Srbija
- The Scratching Ads / McCann Skopje / Halkbank Skopje
- Iconic even with typos / Futura DDB / McDonald’s Slovenija
- Stop the symptoms / AV Studio / CANCER PATIENTS ASSOCIATION OF SLOVENIA
Direct marketing
- IKEA Zagonetna kuhinja / Sivo / IKEA Srbija
- Text Your Dad / Futura DDB / Onkoman
- Poli Eau de Camouflage / Futura DDB / Perutnina Ptuj
- Mekathon / Futura DDB / McDonald’s Slovenija
- The Pink Receipt / AV Studio / Spar Slovenia, Združenje Europa Donna Slovenia
Execution – Design
- Identitet osmišljen s nadom da će nestati / Bruketa& / Lines, Fakultet strojarstva i brodogradnje Zagreb
- Vizualni identitet koji nikada ne spava / Bruketa& / Span
- Bukvar za roditelje / DVOM / Bambi
- Handtouched by Bjana / Futura DDB / Vinska klet Bjana
- Famìa – House of local products / Studio Tumpić/Prenc / Vero naše
Execution – Production
- Vojko Vlaga / Spellcaster UK / Draco
- Finlandia – Čola Z / Fullhouse Ogilvy / Coca-Cola HBC
INTEGRATED CAMPAIGNS / MULTI-CHANNEL
Commercial integrated campaign
- The Scratching Ads / McCann Skopje / Halkbank Skopje
- Vojko Vlaga / Spellcaster UK / Draco
- IMA / Ananas E-Commerce / Ananas E-Commerce
- Znatiželjci / ZOO Agency / Kraš
- Mac Excuse / Futura DDB / McDonald’s Slovenija
Socially responsible integrated campaign
- Till Death Do Us Part / McCann Beograd / Autonomous Women’s Center
- Baby blues / BBDO Zagreb / Libresse (Essity)
- Dječja posla / BBDO Zagreb / A1 Hrvatska
- Life’s Last Rehearsal / bold.group / Slovensko društvo Hospic
- Unanswered Calls / McCann Skopje / A1 Makedonija
Cross media integrated campaign
- IMA / Ananas E-Commerce / Ananas E-Commerce
- Bukvar za roditelje / DVOM / Bambi
- #BoljiOnline – Budi TU kada smo zajedno / Leo Belgrade / A1 Srbija
- Unanswered Calls / McCann Skopje / A1 Makedonija
- Vojko Vlaga / Spellcaster UK / Draco
Innovative integrated campaign
- Vojko Vlaga / Spellcaster UK / Draco
- The Scratching Ads / McCann Skopje / Halkbank Skopje
- Iconic even with typos / Futura DDB / McDonald’s Slovenija
- Red Blue Yellow Black Again / Digital Da Vincis / Magnific (Freepik)
- HT GPS lokator – kako biste uvijek znali gdje je vaš ljubimac / Bruketa& / Hrvatski Telekom
Brand awareness integrated campaign
- IMA / Ananas E-Commerce / Ananas E-Commerce
- Iconic even with typos / Futura DDB / McDonald’s Slovenija
- Posljednji GUC GUC / Imago Ogilvy / Studena
- Dodir ljubavi / McCann Beograd / Bambi
- Vojko Vlaga / Spellcaster UK / Draco
Digital integrated campaign
- Kaufland IT bags / Cvoke / Kaufland Hrvatska
- Mekathon / Futura DDB / McDonald’s Slovenija
- Da se razumijemo / Imago Ogilvy / Hrvatski Telekom
- Vreme je za odgovore / Ovation Belgrade / Essity
- Naučio sam baku / Ovation Belgrade / NLB Komercijalna banka
Adapted international integrated campaign
- L’Oreal Paris Glass skin / L’Oreal Balkan / L’Oreal Balkan
- Block Party Belgrade edition / Executive Group / YSL Beauty, L’Oreal
Integrated campaign on media and digital literacy
- Naučio sam baku / Ovation Belgrade / NLB Komercijalna banka
- #BoljiOnline – Budi TU kada smo zajedno / Leo Belgrade / A1 Srbija
- Moja veza / Imago Ogilvy / Hrvatski Telekom
- Da se razumijemo / Imago Ogilvy / Hrvatski Telekom
The winners will be announced on 5 November at 18:30, as part of the Kaktus 2026 festival.
