WARC, the global authority on marketing effectiveness, has today revealed the jury for the WARC Awards for Europe 2025 in association with LIONS, celebrating the region’s best strategic and effective marketing ideas that have driven business growth.
The esteemed jury panel of top industry experts from across the region represent a wide selection of global brands such as Lego, McDonald’s, Royal Philips, Red Bull and Shopify, as well as leading agencies and insights companies including Cheil, DDB, Kantar, Publicis Groupe and Imagen Insights.
Jury chair Christoffer Rönnblad, Chief Marketing Officer, McDonald’s Nordics, said: “As a WARC Grand Prix winner for 2024, I know exactly what it takes to take the top prize and look forward to working with the European jury to choose winners for 2025 that demonstrate how strategic thinking leads to effective impact for brands and business.”
John Bizzell, Awards Lead, WARC, added: “We’ve convened a fantastic jury of highly respected professionals from across Europe to bring expertise and cultural insight to the judging process. We very much look forward to working with them as they select the best work of the region that is strategically brilliant and delivers commercial impact.”
The WARC Awards Europe 2025 jury is named as: Christoffer Rönnblad, Chief Marketing Officer, McDonald’s Nordics – jury chair, Adebola Olomo, CEO, Deefrent, Ireland, Alina Buzatu, Head of Strategy, Cheil Centrade, Romania, Christoph Pietsch, Chief Growth Officer DACH, Publicis Groupe, Germany, Austria and Switzerland, Dmitry Zenin, Head of Strategy and Brand Experience, DDB Prague, Czech Republic, Emilie Benoit-Vernay, Director EMEA Partnerships, Shopify, France, Jay Richards, CEO, Imagen Insights, United Kingdom, Johannes Seidl, Global Head of Advertising Partnerships, Red Bull, Austria, Josefien Olij, Senior Director Global Marketing Communications, Royal Philips, Netherlands, Niño Gupana, Global Creative Specialist, Our LEGO Agency at The LEGO Group, Denmark, Stephanie Leix, Head of Creative and Media, Kantar, Italy,Talitha Rutten, Global Client Partner, Meta, Switzerland
The jury will award Gold, Silver and Bronze accolades across 12 categories: Brand Purpose, Business-to-Business, Cultural Impact, Customer Experience, Instant Impact, Long-term Growth, Channel Integration, Channel Pioneer, Partnerships & Sponsorships, Path to Purchase, Use of Data, and Strategic Thinking.
The jury chairs of all the regional awards – Asia Pacific, Europe, Middle East and Africa, Latin America, and North America – will together award the highly coveted Grands Prix, the ultimate recognition of marketing success, selected from all the regional Golds.
Key dates for WARC Awards 2025 are:
- 16 October 2024: first deadline
- 13 November 2024: second deadline
- 11 December 2024: final deadline
