Source: AdAge
A special edition “White Walker” Johnnie Walker scotch has been announced, merging the brand’s iconic striding man with the popular TV show.
The theme chosen are the show’s snowy undead, and the scotch will soon hit stores as result of a new deal between Diageo and HBO’s licensing division, with the suggested retail price of $36.
The bottles use temperature-sensitive ink to reveal the message “Winter is Here” on their labels when they reach freezing temperature. The brand’s iconic striding man mascot is also suited up in armor.
https://www.youtube.com/watch?v=VQmzits84q4
Johnnie Walker is planning eight additional “Game of Thrones” varieties, including seven that are named for each of the houses of Westeros and one named for the Night’s Watch. “We knew there was fan appetite for a ‘Game of Thrones’ whisky and once we saw the vision from Johnnie Walker for a way to collaborate we knew the idea was perfect and the time was now,” Jeff Peters, VP of HBO’s licensing and retail unit, said in a statement.
