When 32 national teams arrive in Doha in 2027 for the FIBA Basketball World Cup, part of the logistics behind one of the world’s largest international basketball events will also rely on JETOUR. The brand has become the global vehicle supplier for the championship and will provide official vehicles and mobility services throughout the tournament.
The vehicle fleet will serve the needs of teams, delegations, officials, guests and other championship participants, bringing JETOUR into the operational side of the event as well.
Sport as part of the brand’s global strategy
The partnership with FIBA is part of the Travel+ Sports strategy, through which JETOUR connects automotive mobility with sport, travel and local communities. The collaboration at the World Cup therefore also gives the brand an opportunity to present its mobility concept to an international audience.
The FIBA Basketball World Cup 2027 will be the first edition of the competition to be held in the Middle East. A total of 32 national teams will compete in Doha, with 92 games to be played during the championship.
Through the official vehicle fleet and accompanying services, JETOUR will provide mobility for championship participants during the tournament, while the partnership also becomes part of the brand’s broader global positioning through sport.
