A favorite brand of carbonated water of numerous generations in Croatia these days is given a new, more modern attire. With imaginative design of the new art deco labels, a new 1L PET packaging of Jamnica is now available on store shelves. This one-liter PET packaging of Jamnica is intended primarily to young people, but also all those who want to spend precious moments of waking hours more actively, without neglecting health concerns.
It was the change in the pace of life that inspired a new approach to users with a modern style and habits, which require not only quality, but also practical application. So with all the existing benefits of Jamnica, the new 1L packaging provides: convenience of use and disposal, additional choice of size, and stable carbonation of products.
Over the decades, this carbonated natural mineral water has become a synonym for traditional Croatian drink, so the introduction of a new, modern 1L PET packaging was by no means an easy task. Successful execution is signed by one of the most famous illustrators and graphic designers in the region – Vedran Klemens, who for the first time in a long tradition of Jamnica dedicated the new art deco labels to new generations. With his imaginative illustrations, this native of Sarajevo – known for exhibitions of works “Vucko and pals” and the award-winning illustrations for many domestic brands – has brought a shift in the familiar label design and opened Jamnica to entirely new direction – the tradition aimed at youth.
Before you look for the new packaging in your nearest store, check out the video below and see what the new bottle looks like:
