Volunteering of Izone agency for Klaićeva children’s hospital started in digital, but developed very quickly into a much wider story.
Namely, the hospital needed a new website that would be more modern, but also brighter, cheerful and more colorful than the old one.
Through a brainstorming on the structure and design of the web, they realized that it was not enough just to change the web. The hospital needed a complete new visual identity! With a new identity, Klaićeva also received a mascot, the mammoth Jura, and each department and institute got their own icon – an illustration of the animal that represents them.
“After setting up the identity for the Hospital, but also for each department, the story about web design was much simpler. Our focus was on UX and structure that will enable distressed parents to get the information they need in the moments when their child is sick,” said Eva Mladiček from the agency Izone.
After successful co-operation, Izone and Klaićeva continued hand-in-hand, so the agency continued to assist the hospital in their needs. They worked on t-shirts for employees with illustrations representing their department, thank you letters for sponsors, picture books, drawing books and diplomas for courage shared by the hospital with their little patients.
On the occasion of three years of friendship, Izone was the first choice when staff at the Department of Radiology decided to “beautify” the frightening magnetic resonance machine.
Without thinking twice, they accepted the project and started working. Designer Marina Cumbo designed the new look of the device and the room where it is located: “The project was not easy because it is a device of a specific shape, uneven edges and surfaces. To make everything look as good as I could, I had to make up to 17 separate stickers that later had to be carefully placed so they would look like a whole image. Particular attention was given to parts of the device that should not be covered with labels (ie. various control buttons) and I fitted them into the look of the submarine.”
Children and parents are delighted with the new, cheerful, playful appearance of the room and the MRI device, making doctors’ work easier. Namely, during the check-ups children are required to lie still for 30 to 75 minutes. The view is now less frightening and stressful for them, so they can now do more examinations without the use of general anaesthesia!
