The Regular Electoral Assembly of the International Advertising Association (IAA Serbia) was held in Belgrade. Through a secret ballot, new leadership was elected to manage the IAA from June 2025 to June 2027.
The following were elected:
President: Tanja Petrović, Marketing Consultant
Board Members:
- Marijana Agić Molnar (CEO, Direct Media)
- Nataša Đurđević (Assistant Professor, Faculty of Management, Metropolitan University)
- Iva Đurković (Managing Director, Luna\TBWA, OMD)
- Ljubiša Egelja (Director of Marketing and Communications, OTP Bank)
- Nataša Filipović (Managing Director, Ovation BBDO)
- Đorđe Janković (Managing Partner & Creative Director, Friday Finally)
- Goran Jankuloski (Managing Partner, Žiška)
- Predrag Kurčubić (General Director, Ipsos Strategic Marketing)
- Andreja Milkić (Group Account Director, Leo Burnett)
- Bojana Novaković (Sales Director, Alma Quattro)
- Katarina Pribićević (Co-Managing Director, McCann Belgrade)
- Žarko Sakan (Managing Partner, New Moment New Ideas Company Balkans)
According to the Statute, the new Board will present its work plan to the Association members in the upcoming period.

