Photo: Ivo Payer, by Domagoj Kunić
Ivo Payer is the new creative director at the Zagreb-based agency Bruketa&Žinić OM. This creative with extensive agency experience made his first copywriting steps in 1995, at studio Cavarpayer, after which he wrote miles of paper as a journalist in various enigmatic magazines and in Vjesnik, as well as a writer of dialogues for a TV show.
He entered the agency world in 2005 as a copywriter in Public Image, after which he moved to BBDO where he remained for 10 years. Payer has worked with numerous national and global advertisers and brands, such as American Express, PBZ, VIPnet, Karlovačko and Ožujsko beer, Podravka, Beck’s and many others. He graduated ethnology and is a professor of history.
