The name Susan Bennet is not globally known, but her voice, or as she would say her alter ego – Siri – is. Susan Bennet’s voice is known as Siri, who talks to the world from the iPhone app, and this year she will be listened to by the participants of the Days of Communications, thanks to the support of the Croatian Tourist Board.
“I’m very excited to have a chance to bring a world-class speaker to Croatia. Aside from the fact that her lecture will enrich this festival, which has proven impact on the way we perceive products and services in all sectors, including tourism, I’m sure that her stay in Croatia will be a great opportunity for further promotion of our country as an attractive tourist destination,” said Kristjan Staničić, director of the Croatian Tourist Board.
Apple’s Siri, the AI personal assistant, is one of the first apps that work on the principle of artificial intelligence which is becoming increasingly present in society, including in the marketing industry.
Director of the Days of Communication, and director of the festival program, Dunja Ivan Ballon said: “This year we bring big names with great ideas. Siri, ie Susan Bennett, will share with us how she has become one of the most popular voices in the world. Her sometimes provocative voice is known to everyone, and millions of people ask her for advice on a daily basis. She is another in the series of lecturers that we bring to the Days of Communication with the goal of inspiring visitors to the festival. Judging by the applications so far, we will once again break records, because we already have more registrations than we had last year.”
At the lecture Accidentally Famous in Rovinj, Susan will talk about how she became the mega popular Siri completely accidentally. She will uncover a couple of unknown details about Apple’s Siri and VoiceOver business, and will tell from personal experience how much this has affected her life and her future.
In addition to Siri, we had the chance to hear Susan in successful movies, such as Mission Impossible 4 or The Lego Batman Movie, and at the same time she worked as a Voice Artist on numerous campaigns.
