PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

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    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

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    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Inventor of the “first computer that saves lives” is coming to SEMPL

Lon Safko, serial innovator and inventor, author of bestsellers, speaker, trainer and advisor, is coming to Portorož this November

04/09/2018
in News
2 min read
Inventor of the “first computer that saves lives” is coming to SEMPL

A young woman with Mermaid outfit on the beach at sunset

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

SEMPL, the regional conference on trends in marketing, media and communications, this year is celebrating its twentieth anniversary. It will be held on 29 and 30 November 2018 in Portoroz’s Grand Hotel Bernardin. Organizers expect more than 1,200 media-communication professionals from more than ten European countries.

In addition to the charismatic Belgian visionary Peter Hinssen, who is coming to the region for the first time, attendants will have the chance to listen to Lon Safko, serial innovator and inventor, author of bestsellers, speaker, trainer and advisor, and according to Steve Jobs, inventor of “the first computer that can save human lives”. Among other things, Safko is the author of the books The Social Media Bible, The Fusion Marketing Bible, a concept that is currently in the patenting process, and The Innovative Thinking Bible, Cracking The Creativity Code. He was the first in the world to develop voice recognition and voice synthesis programs and home automation systems for people with physical disabilities. At the conference he will present the concept of so-called Fusion Marketing, which combines traditional and digital tools, thus enabling a completely new way of doing marketing.

Coming to SEMPL is also Dr. Nikolaos Dimitriadis, a neuroscientist who has been using knowledge in the field of neuroscience and behavioral economics in leadership, marketing, communication and education for more than a decade. Dr. Dimitriadis is is a strong advocate of brain-based solutions to business challenges. He has worked with IKEA, Nestle, Raiffeisen Bank, Coca Cola and other well-known corporations.

Audience at Portorož will also have the chance to get inspired by: International Sales Director at The Washington Post, Emma Winchurch-Beale, who will address the importance of high-quality journalism in her lecture and present the latest research that shows greater effectiveness of ads on portals offering credible information versus so-called “fake news” media; US sales coach Wes Schaefer, nicknamed “sales whisperer” who will talk about the relationship between marketing and sales (and believes marketing is just selling in print); Simon Gosling, a futurologist at Unruly, American branding specialist David Brier, Senior Vice President for Strategy at Outbrain, Gilad de Vries, Dr. Andrea Malgara, Executive Partner at MediaPlus Group, Germany’s largest independent media agency, and Jurgen Appelo, founder and director of Agility Scales, a serial entrepreneur, successful businessman, publicist and speaker who primarily deals with the agility of businesses and helps creative organizations to survive and succeed in the 21st century.

Information and tickets for SEMPL can be found at www.sempl.si

Tags: David BrierLon SafkoNikolaos DimitriadisPeter HinssenSempl
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