The FOCUS Conference will once again gather public relations experts from public administration and state owned companies under the motto Closer to People. This time, the host city of the conference will be Belgrade, and the Conference will be held in the premises of the Club of MPs on Tuesday, 5 June 2018, with registration starting at 08:00hrs.
The underlying desire of this initiative is to bring together all those who believe that communication is the foundation of information services and information exchange, as well as the opportunity to create new values. At the same time, the FOCUS conference is an innovative educational platform through which participants have the opportunity to acquire new knowledge and hear the ideas that they can implement themselves in improving their communication process, towards more professional and efficient service for citizens.
With the aim of achieving joint progress and encouraging positive change through simple and transparent communication of public service representatives with citizens, organizers have made sure that the conference encompasses a number of current practical examples of the latest trends in public sector communication, the challenges that public officials encounter, and advice on how to improve communication at all levels.
This educational event is organized with the support of the National Academy of Public Administration, so Mr. Dražen Maravić, the president of this institution, will hold the keynote speech.
In the panel discussion entitled Strategic Challenges of Communication in Public Administration, experts in the state institutions of Serbia, Bosnia and Herzegovina and Croatia will discuss the communication barriers they encounter within their profession and activities.
The organizers particularly emphasize the participation of two recognized experts from the UK, Ian Farrow and Christos Pishias, directors of Westco, who will tackle the characteristics needed to achieve successful campaigns within the public sector.
In partnership with the Media Craft agency, the organizer of the conference is Apriori World, a specialized communications management agency that has been holding leading education programs in the field of communication management for over 16 years.
This educational platform has so far been held in Terme Tuhelj (Croatia) at the end of last year, and then in Sarajevo (Bosnia and Herzegovina) in March this year. Both conferences saw a remarkable response from over 120 participants, who had the opportunity to attend lectures by prominent domestic and foreign public relations experts. The conferences discussed strategies, tactics and communication processes within institutions operating in the service of public administration.
The cost of attending the one-day conference in Belgrade is RSD12,000 (€100) and includes all lectures, lunch, coffee break and VAT.
