Vip offers more for everyone again, this time in an adorable TV commercial launching the interactive TV service from the Vip Kombo offer.
The campaign promoting the interactive TV service is a mixture of a Hollywood movie setting with high production value and a documentary style that additionally explains the service. It is the first project of McCann Skopje for Vip operator and it seems the client-agency chemistry has already been established.
Petar Kusitaseski, Marketing Communication Department Manager, said: “Although the interactive TV service is well known on the market, we have tried to give it freshness because we made a good offer for our customers and we have promoted it in a creative way by using attractive communication.”
Mysterious magical woods, sleeping beauty and a handsome prince on a white horse in the witty TV commercial McCann made, promote the new service from Vip. The witty humor in the commercial brakes the traditional fairytale archetype, giving it an excellent plot and an unexpected ending.
The creative team of McCann agency, tells the story with an unbelievable easiness, and @krojanbojan, Copywriter of the project says: “Our imagination was released by Disney heroes, brave princes, big kings and fairy princesses. All of these stories are part of our childhood, fairytales our grandparents told us. Fairytales told and retold hundreds of times, fairytales paused somewhere between dream and reality, and then again retold the morning after. Vip’s interactive TV is one kind of digital storyteller. You can pause, record and play again and again whatever you like within the TV program”.
