It’s the largest educational event, organized for the fifth consecutive year by the youth of IAA Serbia, with the intention to bring together young people who are engaged in marketing communications, as well as students of faculties which teach marketing and related subjects. Attendees will be able to hear lectures on neuromarketing, an area that attracts a lot of attention of the whole profession over the recent years. Taking into account the amount of information with which we encounter daily, a very important question is which of these information our brain actually adopts and processes, and to what impulses consumers really respond. A step further in relation to traditional methods and tools to determine the needs, motivations and reactions of consumers are precisely the methods used in the context of neuromarketing research.
Lectures will be held by: Dr. Nikolaos Dimitriadis (University of Sheffield) – Neuromarketing explained: truths, myths and hopes; Anka Gorgiev (PhD Candidate and Neuromarketing) – Neuromarketing: What is it?; Nebojša Krivokuća (DDB Communis) – The question of the heart: On trends, emotions and brands; Aleksandar Milanović (Valicon) – Neuromarketing way to the heart does not lead through the stomach; Sanja Pešić (Alma Quattro) – Workshop: Programming success.
Sonja Špikić, a member of the Board of Young Professionals, points out that IntegracIAA is the most important and largest annual event of the Section and is a great opportunity for young people from the industry to grow, but also the opportunity to meet each other and exchange experiences. “We believe that this year’s theme will cause great interest among young people and that we’ve made a great selection of lecturers. IntegracIAA already has the status of an event that should not be missed because of quality content, but also good and positive atmosphere.”
The conference was supported by Coca-Cola, Direct Media, Erste Bank, Strauss Adriatic, Alma Quattro and Digital Printing Center. Admission is, as in previous years, free for all interested parties by registering at this link.
