Success in new markets is not an easy task, especially when you are a foreign company on the market to which you are introducing yourself.
How to move away from the perception of “another foreign company” in the minds of the local population and bring them closer to your business and the benefits of your services?
Innova DDB is working on exactly such task for EVN Croatia Plin, a part of EVN AG, leader in energy and environmental protection.
Campaign There’s no thing like gas is aimed at presenting the advantages of natural gas as the most favourable and most desirable source of energy to citizens of Zadar, Šibenik-Knin and Split-Dalmatia Counties, focusing on two segments – business and private users.
Small entrepreneurs, owners of restaurants, family hotels … through “real life” testimonies communicate very specific advantages through very specific, yet everyday situations known to the local population, without exaggeration and fictional scenarios.
The campaign aims to be relevant and original, effective and efficient. “4 in 1. Insight is the key!” the agency said about the campaign below.
