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Home News

Infographic – Mobile Shopping Is on the Rise

But Security Is at Risk

Media Marketing redakcijabyMedia Marketing redakcija
14/12/2016
in News
Reading Time: 1 min read
Infographic – Mobile Shopping Is on the Rise 1
Pročitaj članak na Bosanskom

Source: SocialTimes

The proliferation of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. An infographic from mobile security provider Trustlook examines user behavior on mobile during the holiday season and the issues with mobile device security.

Mobile shopping has become core to the online shopping experience. More than 70 percent of Android users surveyed said they planned to make a purchase from a mobile device this holiday season. What’s more, survey participants reported using mobile for purchases more than any other method or device: 40 percent shop online through mobile and 36 percent shop online with tablets and laptops, while less than 20 percent prefer to shop in-store.

Unfortunately, security concerns have grown significantly in recent years. According to Trustlook data, in 2011, there were more than 3,800 kinds of malware on the Android platform, while in 2016, that number has climbed to nearly 3 million. Despite the growth in Android malware, 64 percent of the survey participants had no third-party mobile security applications installed on their devices.

For more insight, view the infographic below.

Autor

  • Media Marketing redakcija
    Media Marketing redakcija
    Media Marketing is the most relevant media in the communications industry of the Adriatic region, created with an idea and the vision to educate, inform and bring the professionals from the industry together on daily basis.
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