Source: Adweek
According to a recent survey by Influenster, which included nearly 13,000 women in the US of generations X, Y and Z, 87% of women see branded content in a positive light. At that, majority of women placed high value on Authenticity.
“[Consumers] prefer content featuring real people way more than celebrities, so align your content creation accordingly and keep it real,” advised Influenster co-founder and president Elizabeth Scherle.
See below the infographic from Adweek based on the conducted survey for more insights into this coveted demographic group.
