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Visual content has become so prevalent that it’s no longer just a piece of the marketing industry, but its core. The widespread adoption of video across almost all platforms means that marketers need to refocus their efforts throughout 2017. An infographic from Venngage examines how marketers are using visual content and the challenges they face.
Venngage surveyed more than 300 marketers and found that the percentage using visual content as part of overall strategy is increasing. 53 percent of the survey participants said that between 91 and 100 percent of their published content contained visual material, and more than 90 percent are using visual content in at least one-half of their posts.
When it comes to marketing strategy going into 2017, marketers are in agreement on the best ways forward: 60 percent said visual content is “absolutely necessary,” and 31 percent said it is “very important.”
It doesn’t matter if your marketing is social, paid or native, influenced, programmatic or otherwise, visual content is the core element that needs to tie all your strategies together. View the infographic below for more insight.