Probably the most used buzzword today is “Fake”. Everything is fake. Fake news, fake relationships, fake politics, fake standards… In such times of fake, something original is precious, and that was the idea that inspired Macedonian agency Eden na Eden to create a new ad for Adidas Originals, and the retailer Sport M.
With fast cuts and dynamic storytelling of the ad it energetically fights against all things fake:
Credits:
Agency: Eden na Eden, Skopje
Client: Sport M, Adidas Originals
Creative Director: Zarko Dimitrioski
Art Directors: Marija Najdenoska, Ilija Dimkoski
