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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

In this new campaign play of the game is regular, timely self-examination

McCann Zagreb and basketball club KK Cedevita want to remind everyone how important it is to have some balls when facing a tough opponent

29/11/2018
in News
2 min read
In this new campaign play of the game is regular, timely self-examination 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Amid marking the month of Movember, basketball club KK Cedevita and their agency McCann Zagreb released a series of educational videos to remind “how important it is to have some balls when facing a tough opponent.”

In sports, making a “play of the game” is a nice and exciting achievement, something that excites spectators on the stands, entertains them and nurtures love for the game and competition.

In life, ‘play of the game’ can be connected to different decisions. Many of them are really important and big, but regular care for one’s health is still a step ahead of others. In order to raise awareness of the importance of timely and regular self-examinations, it is first necessary to raise awareness of the danger.

Through the concept conceived by McCann Zagreb, KK Cedevita launched a series of simple but witty short videos in which the protagonist’s role was readily taken over by the club’s players, who reminded of the importance of regular self-examination and consultation with experts – because Movember is the month of raising awareness about the danger of prostate cancer, testicular cancer, but also depression in men. In addition to the educational YouTube campaign, #samojako and #igrajmuski, Movember in KK Cedevita was also marked on social networks, as well as through various activations during the games.

Movember 2018 is almost over, but messages and motivation are timely. That’s why, whenever you decide to consider necessary examinations as a priority, the goal is achieved.

“We in the club always support actions that in any way affect the thinking of individuals about certain events, whether it is humanitarian or socially responsible action. And this month of November, as in previous years, we joined the Movember movement to raise awareness about the risk of prostate and testicular cancer,” said Igor Jagić, PR & Media Director of KK Cedevita.

“Given the large number of men who are linked to KK Cedevita, players of all age categories, people who work in the club, fans, the audience who occasionally accompany our games or journalists who follow us daily, this warning to visit a doctor for examination fell on fertile ground. Many of them, by habit, let their beards or moustache grow during Movember, as a sign of support for the initiative, which, given the great media appearance of the club, surely gives the result, so the goal is certainly achieved. And we at the Cedevita club are very proud of that.”

In this new campaign play of the game is regular, timely self-examination

Tags: KK CedevitaMcCann Zagreb
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