Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Amid marking the month of Movember, basketball club KK Cedevita and their agency McCann Zagreb released a series of educational videos to remind “how important it is to have some balls when facing a tough opponent.”
In sports, making a “play of the game” is a nice and exciting achievement, something that excites spectators on the stands, entertains them and nurtures love for the game and competition.
In life, ‘play of the game’ can be connected to different decisions. Many of them are really important and big, but regular care for one’s health is still a step ahead of others. In order to raise awareness of the importance of timely and regular self-examinations, it is first necessary to raise awareness of the danger.
Through the concept conceived by McCann Zagreb, KK Cedevita launched a series of simple but witty short videos in which the protagonist’s role was readily taken over by the club’s players, who reminded of the importance of regular self-examination and consultation with experts – because Movember is the month of raising awareness about the danger of prostate cancer, testicular cancer, but also depression in men. In addition to the educational YouTube campaign, #samojako and #igrajmuski, Movember in KK Cedevita was also marked on social networks, as well as through various activations during the games.
Movember 2018 is almost over, but messages and motivation are timely. That’s why, whenever you decide to consider necessary examinations as a priority, the goal is achieved.
“We in the club always support actions that in any way affect the thinking of individuals about certain events, whether it is humanitarian or socially responsible action. And this month of November, as in previous years, we joined the Movember movement to raise awareness about the risk of prostate and testicular cancer,” said Igor Jagić, PR & Media Director of KK Cedevita.
“Given the large number of men who are linked to KK Cedevita, players of all age categories, people who work in the club, fans, the audience who occasionally accompany our games or journalists who follow us daily, this warning to visit a doctor for examination fell on fertile ground. Many of them, by habit, let their beards or moustache grow during Movember, as a sign of support for the initiative, which, given the great media appearance of the club, surely gives the result, so the goal is certainly achieved. And we at the Cedevita club are very proud of that.”