At one of the world’s largest advertising festivals that strongly promotes creativity with the aim of generating change for good in the world, Imago’s work for Jana, Dear Mr. President, has achieved remarkable success.
Among 20,342 works entered from 57 different countries around the world, 229 members of the jury selected this Imago’s story about the letter written using Klepetan’s quill and sent to the president of Lebanon calling him to change a law in that state, and awarded it with the prestigious bronze AdStars award.
Imago Ogilvy thus continues a series of wins of major world prizes, but the greatest acknowledgment is that advertising can really make a change for good in the world and that currently millions of migratory birds are flying safely over Lebanon.
The AdStars festival is growing year after year, and is now, after Cannes, with over 20,000 entries, one of the largest festivals in terms of number of entries. The jury includes the biggest names from the agency world (mostly those who have been sitting in the juries of Cannes), who at this festival are treated by organizers as real stars. Already at the airport itself, they are greeted by a limo, and the treatment they receive from there on is something they describe in interviews for months later. Thus, the great effort that the organizers of the AdStars Festival invest in this even over the last few years places it in the very top.
“Imago Ogilvy has had shortlisted works at this festival for three years in a row, but ‘fourth time’s a charm’ in our case it seems. It’s always nice to win a new award, but winning awards continuously is extremely difficult and challenging. Behind every work is a lot of effort, and when the campaign ends, only then the new work begins with preparing the project for the festivals, which is becoming a science in its own. But when you’re lucky enough to create such work with people who share your enthusiasm and desire, then success is guaranteed,” said Darko Bosnar, Creative Director of Imago Ogilvy.
“Every big festival in some way has its own identity and in that context it rewards certain types of works. This distinction is particularly visible, culturally speaking, between the West and Far East. However, when one work wins awards on several continents, then it means that it has the universality that delights with great idea. That’s one of the nicest things about this story, that it has the power to touch people in any part of the world,” added Igor Mladinović, Creative Director at Imago Ogilvy.
