Vlatka Mifka, the new Creative Director, and Slaven Berić, who has taken on the position of Copywriter & Content Creator, have joined the creative team at Imago Ogilvy.
Mifka began her agency career in 2018 at McCann Zagreb. Over more than five years, she progressed to a senior position, and early in her career she was given the opportunity to participate in developing a communications platform for the banking sector that later received industry recognition.
Alongside her work in advertising, she pursued stand-up comedy and improvisation, experiences that further shaped her approach to writing, humour and finding the right idea. After McCann, she joined Bruketa&Žinić&Grey, where she worked on communications projects for major clients over three years and advanced to the position of Creative Director.
“I’m really curious to know who won the betting pool on this transfer. I’m also looking forward to the new environment and the opportunity for all of us to continue creating great projects for clients together,” said Mifka. By joining Imago Ogilvy, she wants to become familiar with the different approach to creativity for which the agency is known and add her own creative touch to it.
Berić brings to the agency experience spanning music, radio, audio and video production, television, theatre and podcasts. As a rapper, he has performed around 200 shows across the region and generated 160 million digital streams in collaboration with the record labels Universal Music and Croatia Records. He was contacted by Eminem’s record label, Shady Records, and offered a duet with members of the group Slaughterhouse, while the media have described him as the fastest rapper in the Balkans.
He spent ten years working as a radio host and producer at Otvoreni radio. His professional path also includes engagements at the Zagreb Youth Theatre, RTL and the Podcast Inkubator. He is an audio engineer by education, while video production is a personal interest.
“After gaining experience in various positions across media, production and creative work, joining an agency is a logical next step for me that brings together my personal knowledge and interests,” said Berić.
The decision to simultaneously hire two creatives with different professional profiles is connected to how Imago Ogilvy wants to develop its team. The agency believes that, in a media space saturated with messages, advertising must find forms that audiences will not perceive as just another conventional advertising message. For this reason, it is building its creative collective with people whose knowledge and interests extend beyond traditional agency disciplines.
“An agency is a place where creatives who bring something unexpected into that world always stand out. In Vlatka and Slaven, we recognised an entire range of skills that we believe will be visible in campaigns that have yet to be created. A sense of humour, writing, music and infectious optimism are precisely what we believe will inject additional energy into our creative collective,” concluded Darko Bosnar, Chief Creative Officer at Imago Ogilvy.
