Creatives of Imago Ogilvy have once again demonstrated that they carefully listen and recognize the situations with which many of us can relate to. Winter is here, obligations are pressing and days might seem gray and challenging. In moments like that we all dream of an escape into a better, more fun future. To put it short, we all fantasize about escape – with the circus.
Circus has always offered the promise of freedom, peace of mind and excitement. Books have been written about it, and films made, but also the new Tele2 holiday ad. The hero of the spot is invited to escape from his everyday life, limited by a contract, and move into a new fantasy world of Tele2, to which he is invited by, and who else but irresistible Lana. Will the hero resist her? See the video and find out :)
Some holidays are better than others. The best are those that can be neatly tied with the weekend so you get at least four days of … some kind of rest. But this is not the case this year. Both Christmas and New Year fall on Sunday. This tragedy is troubling every working man in Croatia, including the creatives who sublimed it into a fun spot for Tele2, and so this year they still got the “merger”.
Both campaigns are running through all communication channels and bring a true holiday feeling in Tele2 way.
CREDITS:
Chief Creative Director: Igor Mladinović
Creative Director: Mirka Modrinić
Copywriter: Marko Matijašević, Dražen Novak
Art Director: Krešimir Đurić, Goga Golik
Account Director: Danijela Maričević
Account Manager Senior: Irena Lešković
Account Executive: Ivona Veselić, Ivana Mlinarić
Director: Bruno Anković
Photography: Mladen Šarić
Production: Riba ribi grize rep
