Drugi jezik na kojem je dostupan ovaj članak: Bosnian
In one of the world’s largest advertising festivals that strongly promotes creativity with the aim of generating good changes in the world, Imago’s work for Jana, “Dear Mr. President“, has achieved one more tremendous success.
Out of 20,342 works from around the world entered to the competition, 229 members of the jury have included this Imago’s project among the top 8%! The story about the letter written using a stork’s feather, or rather Klepetan’s feather, addressed to the president of Lebanon, which ultimately led to the change of the law in that country to protect migratory birds, is now in the finals for the coveted award.
Imago Ogilvy thus continues the series of conquests of big world awards, and the greatest acknowledgment is that advertising can really make a change for good in the world, so now millions of birds are flying above Lebanon more sagely.
“Personally, the biggest prize was when we managed to reach Lebanon’s president and with a creative idea changed the world for the better. Because in our profession, creativity that does not give real results is not creativity, but rather a self-satisfaction of an unrealized ego of individuals. In Imago, we are working hard to ensure all our works have visible consequences in the real world, whether it is sales, brand appreciation or saving endangered animal species … And all the acknowledgments of the profession afterwards are just a confirmation that the most relevant world creatives think similarly as we do,” said Igor Mladinović, Creative Director at Imago Ogilvy.
“Imago has been the finalist of this festival, which is becoming more and more important every year, many times before. The jury includes top creatives of the best agencies, and many of them before the Ad Stars sat in the juries of Cannes, D&AD and similar festivals, which speaks volumes about the significance of this award. As simple as it sounds, the hardest part is to get your work to the shortlist of a festival. After that, only nuances decide whether the work gets a metal recognition or not. However this ends, we are always delighted to find ourselves in the company of the world’s best,” said Darko Bosnar, creative director at Imago Ogilvy.