Imago Ogilvy has once again succeeded in making a work in a small market such as Croatia that shines and rubs shoulders with the world’s largest brands.
Maria Šimurina, account lead on this project, says the projects on which the agency has enough freedom to create communication outside the box is a big wind in the sails. One such project was with Autan! “It was a great pleasure to collaborate with a client who was brave enough to advertise their brand in this way, resulting in global recognition and successful placement of the project. This is a great praise for our client and us, and we don’t hide the pride,” Šimurina stressed.
“I am glad that in this day and age, when market communication mostly uses new media and platforms, there is a place for the good old classic Outdoor. I have a nostalgic attitude towards such advertisements since I professionally grew up on them, and then when this work is featured in the ‘Bible’ of the advertising world, then it’s hard not to be overwhelmed,” says Igor Mladinović, Creative Director of Imago Ogilvy.
“It’s always interesting to see an idea that in a new and different way conveys the message. I still prefer when on the other side we have a client who shares our enthusiasm. The fact that this idea in the real world attracts looks is also confirmed by the fact that several times the complete mosquito net was stolen. I’m not sad for the net, but I think that the one who stole it would be better off if they simply used Autan,” added Darko Bosnar, Innovation Director at Imago Ogilvy.
