A leading company from the United Arab Emirates, IFFCO Group, hired Croatian creatives to make communications platforms and produce attractive TV spots for its leading brand, London Dairy. These are premium ice cream, whose recipe is unique because they use the best ingredients from all over the world.
The creative team of Imago answered the big challenge of an international campaign, whose communication should primarily meet findings of the market research in the United Arab Emirates. Their answer were the concepts titled The pleasure is all yours for the base product, and Luxury in every detail for the limited Black Edition line of the same brand. The pleasure is all yours brings British refinement and sophisticated taste of the London Dairy ice cream for all those seeking the ultimate pleasure and do not accept anything less, while Luxury in every detail underlines every detail and ingredient in the London Dairy Black Edition ice cream, through associations with the timeless classics of elegance and luxury.
Both campaigns were brought to life across channels, and the production company Riba Ribi Grize Rep coordinated the demanding and high-budget production of TV commercials that were shot on the most attractive locations in Zagreb.
“Each campaign is a challenge, especially when you have before you a new and unfamiliar market whose requirements and limitations you have to respond to in the best and most creative way. Through the inspiration resulting from a quality product, and with an excellent and well-oiled team, we have created a real pleasure for both us and the client, and primarily for consumers,” said Ana Burazer, copywriter at the advertising agency Imago.
Imago advertising agency:
Chief Creative Director: Igor Mladinović
Art&innovation Director: Darko Bosnar
Copywriter: Ana Burazer
Account Director: Ana Šutić Renić
Account Assistant: Andrea Antunović
Senior Strategic Planner: Dina Dretvić
Senior Art Director: Saša Perić
Jr. Art Director: Marija Lončar
Producer: Isa Živanović, RRGR
Director: Igor Kušić
