New Moment Belgrade almost symultaneously launched three new campaigns for Telenor in Serbia. The Telenor Image campaign brings a new position slogan, then there is communication for the new Total tariff packages, as well as a series of short executions with a focus on individual brand diferentiators, called Telenor Lab.
With the intention of building a more quality and honest relationship with the brand, the agency decided to invite users to „look towards the future, and think of the sea of opportunities that are already ahead of them!“ From which a new positioning slogan of Telenor emerged: “Imagine everything“.
“Next, following the established principle of building communication messages, in the next campaign we invited users to imagine a tariff package that can include ‘Totally everything’; since Total packages, in addition to unlimited minutes and messages across all networks, include even more internet, as well as the ability to choose your favorite apps within the package,” the agency explained.
In visual terms, these campaigns have introduced new means of expression and announced the Telenor Communications Lab, which brings a series of short stories that began with the illustration of the largest 4G network in Serbia, and then the story of the best quality online video on the Telenor network.
Telenor Marketing Communications Director Petar Nogo, said: “We are delighted that in a very short time, in cooperation with the agency, we have managed to do something new and offer the market a different expression. For a decade now Telenor is working on directing its communication towards imagination and inspiration, so turning of the brand towards the future was a logical step. With different experiences we have tried to define a wide and fun world, a world that will show something new but also open the door of communication. We are far from being finished. We’ve just started, so I would like to refer to the new slogan, Imagine Everything, created out of desire to invite people to want more, and choose the best things from our portfolio. In that sense, Imagine everything, and then some.”
Projektni tim:
Telenor:
Petar Nogo Marketing and Digital Communication Director
Jovana Peric Projects & Sponsorship Coordinator
ATL
Petar Nogo Marketing and Digital Communication Director
Jelena Djurdjevic Consumer ATL Expert
Ivan Krstic Consumer ATL Manager
Jovica Obradovic Consumer ATL Expert
BTL
Tamara Opacic Consumer BTL manager
Vladimir Kicosevic Consumer BTL Expert
Ivana Vujisic Consumer BTL Specialist
Suzana Zilovic Business communication Specialist
Boza Nikolic External Consultant
Media
Tatjana Djurdjevic Media and Digital Communications Manager
Digital
Stevica Stojić Performance Marketing and Digital Analytics Expert
Jelena Z. Jovanović Digital Communications Expert
Vladimir Jakšić Digital Web Editor
Zorica Šorgić Digital Media Manager
New Moment:
Ana Šutić (Creative Director), Igor Milovanović (Head of Art),
Milutin Marković (Senior Designer), Nemanja Špoljarić (Designer), Mladen Milašinović (Art Director), Mina Marković (Senior Designer), Mia Uzelac (Senior copywriter), Veljko Bojković (Copywriter), Aleksandar Ćulum (DTP), Milena Marković (DTP), Aleksandar Mrđa (DTP), Tamara Kričak (Account Director), Nemanja Radomirović (Account Director), Sanja Zeljković (Account Manager), Slobodana Sakan (Account Manager), Sara Đurović (Agency Producer), Ivana Pavić (Account Executive), Jasmina Nikolić (Client Service Director),
Žarko Sakan (Managing Director), Nemanja Vučinić (Executive Director).
Emote Productions (Production Company)
Božidar Đokić (Producer)
Marko Đilas (Director)
Damjan Radovanović (Director of Photography)
