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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Imagine the future of communication!

Agency New Moment Beograd creates new communication platform for Telenor

08/06/2018
in News
2 min read
Imagine the future of communication!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

New Moment Belgrade almost symultaneously launched three new campaigns for Telenor in Serbia. The Telenor Image campaign brings a new position slogan, then there is communication for the new Total tariff packages, as well as a series of short executions with a focus on individual brand diferentiators, called Telenor Lab.

With the intention of building a more quality and honest relationship with the brand, the agency decided to invite users to „look towards the future, and think of the sea of opportunities that are already ahead of them!“ From which a new positioning slogan of Telenor emerged: “Imagine everything“.

“Next, following the established principle of building communication messages, in the next campaign we invited users to imagine a tariff package that can include ‘Totally everything’; since Total packages, in addition to unlimited minutes and messages across all networks, include even more internet, as well as the ability to choose your favorite apps within the package,” the agency explained.

In visual terms, these campaigns have introduced new means of expression and announced the Telenor Communications Lab, which brings a series of short stories that began with the illustration of the largest 4G network in Serbia, and then the story of the best quality online video on the Telenor network.

Telenor Marketing Communications Director Petar Nogo, said: “We are delighted that in a very short time, in cooperation with the agency, we have managed to do something new and offer the market a different expression. For a decade now Telenor is working on directing its communication towards imagination and inspiration, so turning of the brand towards the future was a logical step. With different experiences we have tried to define a wide and fun world, a world that will show something new but also open the door of communication. We are far from being finished. We’ve just started, so I would like to refer to the new slogan, Imagine Everything, created out of desire to invite people to want more, and choose the best things from our portfolio. In that sense, Imagine everything, and then some.”

Projektni tim:

Telenor:

Petar Nogo Marketing and Digital Communication Director

Jovana Peric Projects & Sponsorship Coordinator

ATL

Petar Nogo Marketing and Digital Communication Director

Jelena Djurdjevic Consumer ATL Expert

Ivan Krstic Consumer ATL Manager

Jovica Obradovic Consumer ATL Expert

BTL

Tamara Opacic Consumer BTL manager

Vladimir Kicosevic Consumer BTL Expert

Ivana Vujisic Consumer BTL Specialist

Suzana Zilovic Business communication Specialist

Boza Nikolic External Consultant

Media

Tatjana Djurdjevic Media and Digital Communications Manager

Digital

Stevica Stojić  Performance Marketing and Digital Analytics Expert

Jelena Z. Jovanović  Digital Communications Expert

Vladimir Jakšić Digital Web Editor

Zorica Šorgić Digital Media Manager

New Moment:

Ana Šutić (Creative Director), Igor Milovanović (Head of Art),
Milutin Marković (Senior Designer), Nemanja Špoljarić (Designer), Mladen Milašinović (Art Director), Mina Marković (Senior Designer), Mia Uzelac (Senior copywriter), Veljko Bojković (Copywriter), Aleksandar Ćulum (DTP), Milena Marković (DTP), Aleksandar Mrđa (DTP), Tamara Kričak (Account Director), Nemanja Radomirović (Account Director), Sanja Zeljković (Account Manager), Slobodana Sakan (Account Manager), Sara Đurović (Agency Producer), Ivana Pavić (Account Executive), Jasmina Nikolić (Client Service Director),

Žarko Sakan (Managing Director), Nemanja Vučinić (Executive Director).

Emote Productions (Production Company)
Božidar Đokić (Producer)
Marko Đilas (Director)

Damjan Radovanović (Director of Photography)

 

 

Tags: New MomentNew Moment BeogradTelenorTelenor lab
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