Ikea is known as one of the brands that keenly follows the pop culture, so when Instagram got its new king, it wasn’t a surprise that Ikea greeted this news readily.
Namely, as the plain old egg recently managed to dethrone Kylie Jenner’s picture of her baby as the most-liked post on Instagram, the internet was flooded with all kinds of memes, and one of our favorite was made by Ikea Saudi Arabia.
The brand and their agency Leo Burnett Saudi Arabia jumped on the band-wagon, and gave the egg a “throne” to rest after this amazing success with a caption: “After all this fame, get some rest! @world_record_egg,”.
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Ikea thus continues with now already traditional posts that closely lean on the pop culture, after magnificent social posts related to Game of Thrones, Balenciaga bags, and even the Handmaid’s Tale, to name just a few.
