Source: TheDrum
Amid the launch of Ikea’s sustainable London Greenwich store, everyone’s favorite home improvement store has teamed up with local artists to create special, wonderful homes for wild animals.
The store which opened its doors in February features a Learning Lab, where customers can learn how to prolong the life of products, grow food, upcycle and make their homes sustainable.
This campaign thus comes as a step in Ikea’s wider platform that centers around sustainability and reuse, in which the brand and its creative agency Mother find unique, creative ways not only to communicate, but also to repurpose brand’s products.
Check out some of the great works that resulted from this project below:
