Ikea has found an unusual way to show school kids the repercussions of bullying, and the only ‘victim’ in the stunt that was implemented in UAE was a pot plant.
Namely, Ikea conducted an “experiment” devised by Memac Ogilvy, in which they bullied a pot plant amid marking the Anti-Bullying Day on May 4. The retail giant took two identical pot plants from their own product range and set them in glass boxes with speakers in a school in Dubai. The brand then got kids to record messages, both positive and negative, which were then played to the plants.
The agency claims that the plants were equally treated, under same conditions, with one difference. One was exposed to positive, and one to negative recorded messages.
Check out the results below:
The agency says the experiment “was based and inspired on various theories in plant neurobiology and other scientific studies,” but the stark results they achieved with the experiment lead us to suspect the whole thing. Especially so when we recall one of the Mythbusters episode which dealt with a similar question (yes we know Mythbusters are a TV show and not science, but still…) and which came to a conclusion that talking might just help plants grow, but it actually doesn’t matter what you tell to them.
