VERSAILLES, the TV show (produced by French pay TV Canal+, starring George Blagden and shot in English) centered about the life of King Louis the 14th of France, made headlines last year when it premiered around the world (BBC 2, Ovation …).
One article from Antonia Fraser in The Guardian stated that VERSAILLES „begins with sex and ends with sex and in between you have royalty, mistresses, intrigue, illegitimate children, gay sex, happy marriages of state and unhappy marriages of state, all centring round this extraordinary man, Louis XIV, the Sun King, who ascended the throne when he was four years of age in 1643 and ruled for the next 72 years until his death in 1715.“
For the launch of season 2, Canal + and its advertising agency, BETC Paris, created „Versailles for Kids“, a collection of toys and a mobile app meant to keep children from viewing explicit content. Each game is conceived to be played during 52 minutes, the run time of an episode of VERSAILLES.
CREDITS
Client: Canal+
Ad Agency: BETC Paris
Executive Creative Director: Stephane Xiberras
Creative Directors: Benjamin Le Breton, Arnaud Assouline
Creatives: Rayhaan Khodabux, Remi Campet
